Author Topic: ''PSYCHOLOGY OF COLOR''  (Read 4981 times)

Offline Mind Freaker

''PSYCHOLOGY OF COLOR''
« on: July 28, 2012, 12:53:03 PM »

''YELLOW'' - is the most visible color and is the first color the human eye notices! Yellow, the color nearest to "light" leaves a warm and satisfying impression, lively and stimulating and in many cultures symbolizes deity. Dark yellow can be oppressive while light yellow is breezy. Yellow's stimulating nature and high visibility to the eye is the reason why many road signs are bold yellow. Yellow birds, flowers and skies are sure to be eye-catchers just because of the way the mind and eye works!

''ORANGE'' - is a good balance between the passionate red and the "yellow of wisdom." Orange is symbolic of endurance, strength and ambition. It can represent the fire and flame of the sun. Orange is said to also have the cheerful effect of yellow, but is intensified in its closeness to the color red.

''RED'' - is a bold color that commands attention! Red gives the impression of seriousness and dignity, represents heat, fire and rage, it is known to escalate the body's metabolism. Red can also signify passion and love. Red promotes excitement and action. It is a bold color that signifies danger, which is why it's used on stop signs. Using too much red should be done with caution because of its domineering qualities. Red is the most powerful of colors.

''PINK'' - is the most gender specific. Pink represents femininity and has a gentle nature (which is not a bad thing). Pink is associated with sweets like candy and bubble gum. It also symbolizes softness. Because it's so "feminine," use of pinks should be well planned. Pink and blue color combos are most associated with babies, soaps and detergents.

''PURPLE'' - is a mixture of somber blue and active red. It can represent coolness, mist and shadows. It symbolizes royalty and dignity and can be mournful, yet soft and lonely. Purple is described as an "unquiet color" being mysterious and mystic in a cultural sort of way. A study revealed that purple, the color of mourning among many peoples, meets with disapproval in six Asian countries.

''BLUE'' - represents temperature, sky, water and ice. It is the second most powerful color. It obviously represents coolness, mist and shadows. In some applications it can represent peacefulness and calmness. And as pink represents femininity, blue represents masculinity. Blue is often associated with somber emotions like sadness, gloom and fear. Blue is a contemplative color, meaning intelligence and strength. It is one of the most politically correct colors there is with no negative connotations of it anywhere on the globe.

''GREEN'' - is the most restful color for the human eye. It's the universal color of nature as well as represents fertility, rebirth and freedom. Bright green can be uplifting while dark green evokes a mental picture of a pine forest. Street signs are painted a metallic green background contrasted with white letters because the combination is believed to be the easiest to read and recognize for the human brain. However, as with most colors, green also brings forth some negative connotations. The phrase "green with envy" also gives way to guilt, ghastliness, sickness and disease.

''BROWN'' - is associated with nature, trees and wood. It represents conservancy and humility. Next to gray, brown, in one of its many shades, is one of the most neutral of the colors. It is useful in balancing out stronger colors, and because it is one of the most predominant hues in nature, it gives a sense of familiarity. Light brown confers genuineness while dark brown is reminiscent of fine wood and leather.

''GRAY'' - gives the stamp of exclusivity. It's the color "around which creative people are most creative." Gray is a neutral color that can enhance and intensify any other color it surrounds. It can enhance the psychological response of the other colors it supports.

''BLACK'' - is associated with elegance and class (black-tie affair). It is the traditional color of fear, death and mourning. Look at the many terms using the word black to understand how it is perceived: "black sheep," "black heart," "black and blue" and "black mark." Despite the negative imagery that black brings, it is a preferred color in many designs since it contrasts with most colors quite well. If used correctly, it promotes distinction and clarity in your images.

''WHITE'' - symbolizes purity, innocence and birth. It's closely associated with winter and can also represent surrender or truth. In the color spectrum, white is the union of all the colors. Its neutrality and conservative nature is widely accepted. Its simplicity and subtle quality makes it an ideal color for establishing clarity and contrast in your images.


« Last Edit: July 28, 2012, 12:55:29 PM by Mind Freaker »
8) Mind Freaker  8)


"What others say of me matters little; what I myself say and do matters much."

Offline Virtual Reality

Re: ''PSYCHOLOGY OF COLOR''
« Reply #1 on: July 28, 2012, 01:03:55 PM »
nice post  8)

So, what is the color of love?? :P

And which color do you think is most applicable to ME? :D
8) Virtual Reality  8)

Don’t dread what tomorrow may bring, cause you'd lose the zeal of life…. !!!

Offline Mind Freaker

Re: ''PSYCHOLOGY OF COLOR''
« Reply #2 on: July 28, 2012, 01:24:06 PM »
THANKYOU DA!!! 8)

Color of LOVE:
1. Red for Passion of love 8)
2. Pink for joyous love :D
3. Violet for mysterious love ;D
4. Blue for sincere love :)
5. Green for healthy love :)
6. Yellow for wise and happy love :-*
7. Orange for warm & creative love ;)


and all colorz are applicable to you!!! :-* :P


« Last Edit: July 28, 2012, 01:27:04 PM by Mind Freaker »
8) Mind Freaker  8)


"What others say of me matters little; what I myself say and do matters much."

Offline Virtual Reality

Re: ''PSYCHOLOGY OF COLOR''
« Reply #3 on: July 28, 2012, 01:28:02 PM »
;) :) :D ;D 8) ::) :P :-*

and what about YOU? :P
8) Virtual Reality  8)

Don’t dread what tomorrow may bring, cause you'd lose the zeal of life…. !!!

Offline Mind Freaker

Re: ''PSYCHOLOGY OF COLOR''
« Reply #4 on: July 28, 2012, 01:32:15 PM »
welll :D you = me  :P
8) Mind Freaker  8)


"What others say of me matters little; what I myself say and do matters much."

Offline MysteRy

~ Psychological Properties Of Colours ~
« Reply #5 on: August 07, 2012, 06:19:29 PM »
Psychological Properties Of Colours

There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological properties of the eleven basic colours are as follows






RED - Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.

Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #6 on: August 07, 2012, 06:24:15 PM »
Psychological Properties Of Colours



BLUE -  Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world's favourite colour. However, it can be perceived as cold, unemotional and unfriendly.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #7 on: August 07, 2012, 06:25:45 PM »
Psychological Properties Of Colours



YELLOW - Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our "yellow streak" can surface.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #8 on: August 07, 2012, 06:26:50 PM »
Psychological Properties Of Colours



GREEN - Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.

Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #9 on: August 07, 2012, 06:27:26 PM »
Psychological Properties Of Colours



VIOLET - Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.

The shortest wavelength is violet, often described as purple. It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introvertive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos. Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other colour.
« Last Edit: August 07, 2012, 08:05:01 PM by MysteRy »

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #10 on: August 07, 2012, 08:07:27 PM »
Psychological Properties Of Colours



ORANGE
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.

Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort - food, warmth, shelter etc. - and sensuality. It is a 'fun' colour. Negatively, it might focus on the exact opposite - deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #11 on: August 07, 2012, 08:09:02 PM »
Psychological Properties Of Colours



PINK
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. (Interestingly, red is the only colour that has an entirely separate name for its tints. Tints of blue, green, yellow, etc. are simply called light blue, light greenetc.) Pink is a powerful colour, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing. Too much pink is physically draining and can be somewhat emasculating.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #12 on: August 07, 2012, 08:10:17 PM »
Psychological Properties Of Colours



GREY
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.

Pure grey is the only colour that has no direct psychological properties. It is, however, quite suppressive. A virtual absence of colour is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. Unless the precise tone is right, grey has a dampening effect on other colours used with it. Heavy use of grey usually indicates a lack of confidence and fear of exposure.

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #13 on: August 07, 2012, 08:12:55 PM »
Psychological Properties Of Colours



BLACK
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.

Black is all colours, totally absorbed. The psychological implications of that are considerable. It creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds the personality. Black is essentially an absence of light, since no wavelengths are reflected and it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates absolute clarity, with no fine nuances. It communicates sophistication and uncompromising excellence and it works particularly well with white. Black creates a perception of weight and seriousness.
It is a myth that black clothes are slimming:The truth behind the myth is that black is the most recessive colour a matter of not drawing attention to yourself, rather than actually making you look slimmer.
« Last Edit: August 07, 2012, 08:14:30 PM by MysteRy »

Offline MysteRy

Re: ''PSYCHOLOGY OF COLOR''
« Reply #14 on: August 07, 2012, 08:15:41 PM »
Psychological Properties Of Colours



WHITE
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.

Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is often a strain to look at. It communicates, "Touch me not!" White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. The concept of sterility can also be negative. Visually, white gives a heightened perception of space. The negative effect of white on warm colours is to make them look and feel garish.