~ The Biography Of Steve Jobs ~

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

(on the iPod) If there was ever a product that catalyzed what’s Apple’s reason for being, it’s this. Because it combines Apple’s incredible technology base with Apple’s legendary ease of use with Apple’s awesome design… it’s like, this is what we do. So if anybody was ever wondering why is Apple on the earth, I would hold this up as a good example.

Source: 2001, quoted in Steven Levy's Eulogy

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

Much of the industry has lived off the Macintosh for over ten years now, slowly copying the Mac's revolutionary user interface. Now the time has come for new innovation, and where better than Apple for this to spring from? Who else has consistently led this industry--first with the Apple II, then the Macintosh and LaserWriter? With this merger, the advanced software from NeXT will be married with Apple's very high-volume hardware platforms and marketing channels to create another breakthrough, leapfrogging existing platforms, and fueling Apple and the industry copy cats for the next ten years and beyond. I still have very deep feelings for Apple, and it gives me great joy to play a role in architecting Apple's future.

Source: Apple press release, Dec. 20 1996

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

When [people] see the iMac, for example, they think we really can produce industry-leading products like this. It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Source: Business Week, May 12 1998

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

When [people]I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. It's because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, ‘Wow, someone over there at Apple actually thought of this!’ And then three months later you try to do something you hadn't tried before, and it works, and you think ‘Hey, they thought of that, too.’ And then six months later it happens again. There's almost no product in the world that you have that experience with, but you have it with a Mac

Source: BusinessWeek, Oct. 12 2004

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

And how are monopolies lost? Think about it. Some very good product people invent some very good products, and the company achieves a monopoly. But after that, the product people aren't the ones that drive the company forward anymore. It's the marketing guys or the ones who expand the business into Latin America or whatever. Because what's the point of focusing on making the product even better when the only company you can take business from is yourself? So a different group of people start to move up. And who usually ends up running the show? The sales guy. John Akers at IBM is the consummate example. Then one day, the monopoly expires for whatever reason. But by then the best product people have left, or they're no longer listened to. And so the company goes through this tumultuous time, and it either survives or it doesn't. Look at Microsoft — who's running Microsoft? (interviewer: Steve Ballmer.) Right, the sales guy. Case closed. And that's what happened at Apple, as well.

Source: BusinessWeek, Oct. 12 2004

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

The reason I went back to Apple is that I feel like the world would be a better place with Apple in it than not. And it’s hard to imagine the world without Apple now.

Source: Financial Times, Jan. 29 2010

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

Software is the user experience. As the iPod and iTunes prove, it has become the driving technology not just of computers but of consumer electronics.

Source: Fortune, Feb. 21 2005

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

We're still heavily into the box. We love the box. We have amazing computers today, and amazing hardware in the pipeline. I still spend a lot of my time working on new computers, and it will always be a primal thing for Apple. But the user experience is what we care about most, and we're expanding that experience beyond the box by making better use of the Internet. The user experience now entails four things: the hardware, the operating system, the applications, and the Net. We want to do all four uniquely well for our customers.

Source: Fortune, Jan. 24 2000

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

That's why I dropped the ‘interim’ from my title. I'm still called iCEO, though, because I think it's cool.

Source: Fortune, Jan. 24 2000

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. On our latest iMac, I was adamant that we get rid of the fan, because it is much more pleasant to work on a computer that doesn't drone all the time. That was not just ‘Steve's decision’ to pull out the fan; it required an enormous engineering effort to figure out how to manage power better and do a better job of thermal conduction through the machine. That is the furthest thing from veneer. It was at the core of the product the day we started.

Source: Fortune, Jan. 24 2000

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

When I got started I was 20 or 21, and my role models were the semiconductor guys like Robert Noyce and Andy Grove of Intel, and of course Bill Hewlett and David Packard. They were out not so much to make money as to change the world and to build companies that could keep growing and changing. They left incredible legacies. […] the rewarding thing isn't merely to start a company or to take it public. It's like when you're a parent. Although the birth experience is a miracle, what's truly rewarding is living with your child and helping him grow up.

Source: Fortune, Jan. 24 2000

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

Now when we see new things or opportunities, we can seize them. In fact, we have already seized a few, like desktop movies, wireless networking, and iTools. A creative period like this lasts only maybe a decade, but it can be a golden decade if we manage it properly.

Source: Fortune, Jan. 24 2000

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years. One of our biggest insights [years ago] was that we didn't want to get into any business where we didn't own or control the primary technology because you'll get your head handed to you.

Source: Fortune, Mar. 7 2008

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do. So you can't go out and ask people, you know, what the next big [thing.] There's a great quote by Henry Ford, right? He said, 'If I'd have asked my customers what they wanted, they would have told me ‘A faster horse.’

Source: Fortune, Mar. 7 2008

[MysteRy]

Sayings

Quotes
Steve used to start his employee retreats by his famous "Sayings from Chairman Jobs" — he was a great person to quote indeed

Apple Quotes

We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of many of the things we haven't done as the things we have done.

Source: Fortune, Mar. 7 2008