Author Topic: Velaiyilla Pattathari  (Read 3613 times)

Offline MysteRy

Velaiyilla Pattathari
« on: July 12, 2014, 04:17:34 PM »
Velaiyilla Pattathari Movie Preview



Cast:    Dhanush, Amala Paul, Vivek, Sathish, Samuthirakani, Saranya, Surabhi, Anita Ratnam, Amitash, Hrishikesh, Cell Murugan
Direction:    Velraj
Production:    Dhanush
Music:    Anirudh Ravichander

We can’t deny that numbers have its importance in film industry. Though every film of National award winning actor Dhanush is bound create expectations among various sections of audience right from the date of announcement, his upcoming film.

‘Velaiyilla Pattathari’ has more importance since it is the 25th film of Dhanush as an actor. Samuthirakani and Saranya Ponvannan play the roles of Dhanush’s parents and veteran comedian Vivekh has been cast in an important role.

The film is being directed by acclaimed cinematographer Velraj and Amala Paul pairs up with Dhanush as the lead heroine for the first time. The film is being produced by Dhanush under Wunderbar Films.  Anirudh Ravichander has been retained for the music and the songs that have released are already topping the charts.

The trailer promises a perfect commercial treat with equal importance for sentiment, comedy, romance and action and it may be a notch higher than the actor’s earlier commercial hits. Especially the particular dialogue that has reference to late actor Raghuvaran and the way Dhanush utters it with his trademark style has become a rage among audience

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #1 on: July 12, 2014, 04:19:05 PM »
Velaiyilla Pattathari Music Review



Cast:    Dhanush, Amal Paul
Direction:    Velraj
Production:    Dhanush
Music:    Anirudh Ravichander

How is it to be unemployed? Director Velraj is bringing an all new concept to silver screens with Dhanush and Amala Paul in the lead, and Anirudh has taken up the challenge of composing for a path breaking story. Dhanush has penned down the lyrics for all the songs in ‘Vellai Illa Pattathari’, and here’s a look at how the album has come up.

1. Po Indru Neeyaga
Voice: Dhanush

Gentle keys joining in orchestra invites you to the album in a lilting melody. The first thing about the track that strikes you is that the lilting rhythm jingles so soothingly that you get addicted to the song immediately. Next thing you’re quick to notice is the cute lyrics in this melancholic solo. Dhanush’s voice breezes past in a soothing tone against the tingles that stand out impressively against the harmonious orchestra of strings in symphony. Signature after the first stanza is a beautiful piece of violins and keys, with the typical rich touch of Anirudh style. The song is supposedly a sad number, symbolic of separation but ironically enjoyable in the original feel and mood of the track, in an impressive four-minute track.

2. Velaiyilla Pattathari
Voice: Anirudh

This one is a powerful rock number! In sharp contrast to the melody that invites you to the album, this track is a totally new outlook to being unemployed. Power packed with heavy guitars and thumping drums, the song is completely uplifting both musically as well as poetically. Anirudh’s unique tone, pitch, accent and mood accentuates the emotion of the song, adding power and mass value. It begins on an enlivening note and gathers momentum, gradually making it bigger and better than the best. For the ones dejected and sober over not being employed, this can become an inspiring anthem. Completely energetic all through, the song lets go of the heavy beats, just before conclusion, and when it syncs back with the drums, it is all the more rejuvenating. In all, this is a complete mass number served with a rich icing of confidence.

3. Sunrise theme

Most themes either stick to keyboard or violins. But this one is predominantly mouth organ and high pitched strums. As the track proceeds, it is only supported by violins playing in the background. And when you listen to the track lost in its musical beauty, it comes to an end before you realize, making you wanting more.

4. What a karvad
Voices: Anirudh, Dhanush

Bottle opens, liquor pours out and what follows is a song of dejection. But not any other song over whisky, this one is complete club mix of kuthu song! The truncated half notes in the signature are a clear indication to the gala that follows. Initially, the song is about the protagonists dejection, but hold on for riotously funny yet factual gyan on life. The song goes in a singular flow and thoroughly enjoyable throughout, especially with the intermediate conversation and the jazz signature after the first stanza. Chorus in the second stanza and the singular words in the background at the end of the stanza make the song all the more appealing and enjoyable. And the song finally wraps up on a quirky note.

5. Amma amma
Voices: S Janaki, Dhanush

After four lighthearted tracks, this one is a heavy soulful number on separation. Though Dhanush’s voice opens the song, there is a feminine embrace to the song, making it uniquely and aptly in the mood – loss of beloved mother. The song is carefully and thoughtfully worded, befitting the mood in every note. It uses violins predominantly; but the signature after second stanza is a beautiful flute number, supported in the end by violins. Third stanza is sung in the magical voice of Janaki, the mother in the song. The track climaxes as a typical duet, on an uplifting and consoling note.

6. Ey inga paru
Voice: Anirudh

This one is a lighthearted and comic two minute number. The track is a quick three stanza number, with lines that state all that which can never happen. The song opens with Anirudh’s voice and has beats added up to it from the fifth line. It gets a jazz touch after the first stanza, drops the beats after second, gathers up half way through the third stanza and wraps up repeating lines from all stanzas in one go, and ends with trumpets.

7. Smiling with pain

What we have here is yet another theme music. And as the title goes, this one is typical of smiling right in the middle of dire difficulty. It is the same tune that plays all through the song, but each time with a difference. It begins with a lone violin, and then keys add in, followed by more violins and then the whole of a small orchestra, reiterating pain and the pressure to smile despite it all.

8. Udhungada Sangu
Voices: Anirudh

The track starts with sweet musical notes and melodious lilt in flutes. But going further, it gathers up to a song sung in frustration and is an adorable comeback. After the initial melody, the track transcends effortlessly to a totally different tempo; the transition is smooth and flawless. Anirudh’s voice perfectly compliments the mood of the song and the lyrics are befitting just as consistently as in the rest of the album. The second stanza is back to melody, followed by signature in beats. The three and half minute song wraps up with rolling beats and the emotion hanging all over.

After three blockbuster hit albums, Anirudh is back again with yet another sure hit. This time, it’s bigger, better and massive! Dhanush has taken his credits as a lyricist to a while new level. Never knew being unemployed was so cool! In all, the album is soulful, lively and truly Anirudh

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #2 on: July 14, 2014, 08:06:02 PM »
'Velai Illa Pattadhari' censored and ready for release



Dhanush's eagerly awaited Velai Illa Pattadhari (VIP), which has been waiting to be censored, finally got censored on Saturday morning. The film has been cleared with a U certificate and release onJuly 18.

Velai Illa Pattadhari is Dhanush's 25th film and the debut directorial venture of cameraman Velraj. It has Dhanush, Amala Paul, Shruti, Vivek and Saranya Ponvannan in the lead with music by Anirudh.

VIP produced by Dhanush's home production Wunderbar Films is being marketed by Escape Artists Motion Pictures. The film is likely to release in 330 screens in Tamil Nadu on July 18.

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #3 on: July 17, 2014, 05:49:28 PM »
"VIP is a total packaged entertainer": Dhanush



Dhanush is chilled out even after a long day at work. Neither has his energy level dipped nor did the smile on his face lose its fizz. His popularity cuts across gender, language and borders. In this exclusive quick chat with Sridevi Sreedhar, he confesses "I am truly blessed"! And we agree...


Your ambitious film 'Velai Illa Pattadhari' is releasing big. What are your expectations?
I do my work sincerely and leave the rest to God. I don't expect anything out of anything or anybody. Guess it works better (smiles). VIP has shaped out well as a total packaged entertainer.

 VIP is your 25th film. Are you proud of it?
Of course I am. I couldn't ask for more (Smiles). It will satisfy my fans, youth audiences and families. It has all the commercial ingredients in a fine balance.  I am waiting to hear the feedback from audiences when it releases tomorrow.

Are you tensed?
No. I've grown up in this profession and learned a lot by observing things. You can only survive here if you stand the test of time.  Yes, hits and flops are important but the right attitude is the most important. Right now if you ask me my state of mind, it will be "excited"

Your home banner Wunderbar Films is riding high, and the driving force behind it is your passion. Am I right?
Success demands sacrifices. I devote a lot of time and enjoy being a part of production team. Nothing comes easy in life and Wunderbar has been the effort of team work. I have an excellent team of people working for me. The idea behind it is to give openings to fresh talent and in VIP I have introduced two new actors and 2 technical people.

What do you think is the success mantra these days?
It's right marketing and today even if you have an excellent product in hand, marketing and visibility takes it a notch higher.  VIP is being released by Escape Artists  P. Madan and they are doing a good job. 

How was it working with Velraj?
Velraj is like a part of my family and I have worked with him in many projects. We have  a perfect understanding and that has reflected in the film.

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #4 on: July 17, 2014, 05:53:27 PM »
VIP-Terrific advance booking!



Dhanush's Velai Illa Pattathari (VIP), before release is creating a huge buzz in the trade. The advance booking for the film has been very good and after a long time shows in Chennai suburbs are starting as early as 9am.

VIP is Dhanush's 25th movie in Tamil and has been given a U certificate, which means entertainment tax exemption. The film produced by Dhanush's Wunderbar Films is being aggressively promoted over all media platforms by Escape Artists, who are marketing the film.

The film is likely to release in approximately 350 screens in Tamil Nadu, which is huge by TN standards. Rakesh Gowthaman of the popular Vetri Theatre in Chrompet, a suburb of Chennai Tweeted: "Think VIP has been the best advance booking pressure for #Dhanush so far. Wish it'll be a mega treat for the fans".

A spokesperson for Sathyam Cinemas said that advance booking for the film is very good, the best they have seen in recent times. The trade feels VIP will definitely take a huge opening, and are hoping it will revive the TN box-office.

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #5 on: July 19, 2014, 09:09:18 AM »
Velaiyilla Pattathari Movie Review



Director: R Velraj
Cast: Dhanush, Amala, Saranya, Samuthirakani
Music: Anirudh

Dhanush is back with his 25th film. Produced by his home banner Velai Illa Pattadhari (VIP) is a rollicking fun ride. It’s pure unadulterated masala laced with all essential ingredients that work with mass audiences. Writer, director and cinematographer R Velraj has made a dream debut with a perfect commercial mix.

The film is dedicated to students and its highlight is Dhanush, the screenplay, dialogues and music. All this packaged with mother sentiments and romance is sure to connect with a broad spectrum of today’s audiences.

Raghuvaran (Dhanush) is an unemployed engineer who lives with his loving mother (Saranya), younger brother Karthik (Hrishikesh) and strict father (Samuthirakani). Raghu is an upright guy who finds it difficult to find a job which he loves and is not willing to settle for something that comes his way.

He is constantly humiliated by his dad for being a loser in comparison with his younger brother a successful IT guy. The girl living next door, Shalini (Amala Paul) a medical student falls in love with him. And in a crucial moment he lets down his mother the only person who supports him, which leaves him heartbroken and devastated.

The first half of the film has its best moments with comedy, soft romance and terrific punch lines. In the second half the film becomes more emotional and has a climax you can predict but is executed well. Dhanush is one actor who clearly knows where his strengths lie. He is like a chameleon who doesn't just 'play' characters, he 'becomes' them and he lives the role of Raghuvaran. His eyes and body language alone convey volumes of pain and repressed anger of millions of educated youth of our country who are forced to settle down with jobs they get.

Amala Paul shines once again as Shalini. She looks beautiful and is apt for the role. Saranya as Dhanush’s mother leaves a lasting impression. Samuthirakani as hero’s father is aptly cast, while Vivek’s comedy in the second half is enjoyable. Hrishikesh as hero’s younger brother makes a neat debut while Amitesh the ‘Amul Baby’ villain needs to improve. Songs by Anirudh is a plus point especially emotional Amma Amma.. song.

On the whole, VIP is satisfaction guaranteed for those looking for some fun and a good time at the movies. Die hard fans of Dhanush, don't miss this one!

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #6 on: July 20, 2014, 02:30:56 PM »
USA to hold more screens for ‘VIP’



‘VIP’ is Dhanush’s 25th film and the makers are losing no steam in making it his biggest as well. ‘VIP’ will be screened across a record number of theatres in the USA, a first time for Dhanush starrer. ATMUS entertainment has confirmed that at least 33 screens have been booked around America for ‘Velai Illa Patathari’ so a treat for Dhanush fans in the US indeed.

Across Tamil Nadu, Escape artists have taken up the distribution with an ample number of single theatres apart from the multiplexes, and no lesser in kerala where Vendhar movies have grabbed the rights. ‘VIP’s musical by Anirudh is already a trendsetter with all the songs going wild on major FM’s. Apart from Dhanush and Amala Paul, the film has Sammuthrakani, Vivek and Saranya playing important roles.

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #7 on: July 21, 2014, 08:16:27 PM »
Dhanush dedicates his tears of joy to all his fans



Dhanush's Velai Illa Pattathari (VIP) has opened well worldwide with positive reviews and a warm reception at the box office. Remember his last release Naiyaandi was a failure.

VIP has done Rs 4.36 Crore on opening day (July 18) and is likely to touch over Rs 12 Crore in its opening weekend in Tamil Nadu. At the US box-office the film features in among the top five of the year!

So the extraordinary positive response to VIP has come as a pleasant surprise to Dhanush. The actor is really overwhelmed and has thanked all his fans with tears of joy for making VIP a grand success. VIP has turned out to be the biggest opener in Dhanush's career

Meanwhile Dhanush is in Mumbai shooting for his Hindi film Shamitabh. The icing on the cake was when he celebrated the success of the film with Shamitabh team in Mumbai. He also put out a picture on Twitter of Shamitabh unit Amitabh Bachchan, Akshara Haasan, cinematographer PC Sreeram, director R Balki celebrating success of VIP with him. 

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #8 on: July 26, 2014, 03:09:49 PM »
Velai Illa Pattadhari-A blockbuster hit!



Velai Illa Pattadhari- Dhanush's Wunderbar Films new entertainer gave the youth a film they could be proud of. Power-packed performances all the way, this film belongs not only to the lead actors but to director Velraj, music director Anirudh and P.Madhan of Escape Artists who marketed the film.

This movie was all about Dhanush's star power and the right marketing blitzkrieg. The film worked big time, and Dhanush has once again asserted his position in Kollywood with his style of understated acting and smart online marketing which enabled the film to take an extraordinary opening.

elai Illa Pattadhari is turning out to be a blockbuster.VIP has collected a whopping net of Rs 19.15 Crore approximately from Tamil Nadu theatricals in its first week (July 18 to 24). VIP has become the biggest hit of the year so far. Remember the first copy of the film according to trade sources would not have cost more than Rs 6 Crore without taking Dhanush’s salary into consideration.

Add another Rs 3 Crore for print and promotions; so total landing cost would be around Rs 9 Crore.

VIP first week TN net is approximately Rs 19.15 Cr (no entertainment tax), assuming 60 % of Net is distributor share and it works out to around Rs 11 Cr. Humongous!  The overseas, audio, satellite, rest of India would have fetched another Rs 10 to Rs 12 Cr.

Now it looks like VIP has a life time potential to collect around Rs 20 Crore plus as distributor share, making it Dhanush's highest grosser in his career.

Here is a rough estimate of VIP’s Tamil Nadu collections in its first week from the 8 Tamil film territories in the state –

1.  Chengalpet                 =   Rs 5 Cr 30 lakhs
2.  Coimbatore                =   Rs 3 Cr 10 lakhs
3.  Chennai City               =  Rs  2 Cr 65 lakhs
4. North & South Arcot  = Rs  2 Cr 30 lakhs
5. Madurai                         = Rs 1 Cr 85 lakhs
6. Trichy& Thanjavur        = Rs 1 Cr 75 lakhs
7. Salem                              = Rs 1 Cr 40 lakhs
8. Tirunelveli & Kanyakumari = Rs   80 lakhs

Total (Approximately)    = Rs 19 Crore 15 lakhs

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #9 on: July 27, 2014, 08:46:25 PM »
Dhanush smokes his way into trouble!



Dhanush's Velai Illa Pattadhari (VIP) is turning out to be a blockbuster. But it has created a smoking controversy. In the posters of the film, Dhanush is shown smoking.

The Tamil Nadu Forum for Tobacco Control (TNPFTC) has approached the state health ministry and Central Board of Film Censors (CBFC), condemning the posters of VIP. 

 The movie can be booked  for violation of Cigarettes and other Tobacco Products Act of 2003, which prohibits the direct and indirect advertisement of cigarettes.

Cyril Alexander of TNPFTC said:"We are shocked to see a popular actor like Dhanush violating the tobacco control health policy. And more shocking is that the censors has given a U certificate and allowed posters with hero smoking. The state government should remove all posters and publicity material showing Dhanush smoking".

The anti-tobacco lobby is very powerful in Tamil Nadu. Remember it has stopped superstar Rajinikanth, Kamal Haasan, Ajith , Vijay and Suriya smoking on screen.  Rajini announced after Baba released in 2001 that he would never smoke on-screen and kept his word .

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #10 on: August 16, 2014, 02:54:53 PM »
'Velai Illa Pattathari' is a blockbuster



He is always multitasking. Dhanush is acting, producing and writing. His Velai Illa Pattathari (VIP) has turned out to be a blockbuster. Dhanush has tweeted that it has netted Rs 50 Crs at the box office world-wide.

This figure makes VIP the biggest hit in Dhanush's career.  Dhanush's last few Tamil movies haven't really set the box office on fire. So VIP doing well at the Box office comes as a morale booster for Dhanush.

 Even there are some reports that Dhanush who is splitting his time between Kollywood and Bollywood might spend more time in Ktown to consolidate his VIP victory.

Offline MysteRy

Re: Velaiyilla Pattathari
« Reply #11 on: October 25, 2014, 08:50:16 PM »
'Velai Illa Pattathari' completes 100 days!



Dhanush’s 25th movie Velai Illa Pattathari (VIP) completes 100 days today (Oct 26). Amala Paul, Vivek, Samuthrakani, Saranaya Ponvannan and several others were part of the cast. Cameraman Velraj made his directorial debut with the movie. The movie was released on July 18th.

Songs by Anirudh were a major high light of VIP. The movie in which Dhanush played an unemployed engineer struck a  chord with the youth audiences and made it a super hit.

Dhanush’s earlier releases such as Mariyaan, Naiyaandi didn’t exactly set the box office on fire. So with VIP he regained his lost stardom. Escape Artist Motion Pictures’ Madan marketed the film aggressively and made it a huge hit.